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Those upgrade prompts appear to be working: Google CEO Sundar Pichai says the company’s subscription service Google One has officially surpassed 100 million subscribers.
The paid subscription service, which debuted in May 2018, offers users additional storage for Google services including Photos, Google Drive, and Gmail as well as features like a VPN and dark web monitoring.
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In recent years, Google has scaled back some of its freebie storage offerings, most notably in 2021 when it axed unlimited storage for Google Photos. The company now offers 15GB of free storage for each Google Account, but that applies across an account. If you’re storing a lot of pics on Google Photos or a ton of documents on Google Drive, you can quickly top 15GB.
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Google One plans start at $1.99 per month for 100GB of storage; for $9.99, you get 2TB. Earlier this week, Google announced an “AI Premium” Google One plan alongside a rebrand of its Bard AI chatbot into Gemini. It will bundle the Gemini Advanced Premium AI chatbot, which costs $19.99 per month on its own, into the 2TB Google One plan.
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