What Is Rumble? – Small Business Trends

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What is Rumble? Simply put, Rumble is a place for uploading videos and sharing them.

In that way, it’s like YouTube, another site where you can upload and share videos on YouTube. If you’re really good at that, you can become one of the top YouTube influencers (check out Top YouTube Influencers  and make money (How Much Money Do YouTubers Make?).

You can make money on Rumble too. Is it an easier platform for earning money? Can you make more money? Let’s explore.

The Rumble Video Hosting Website

Since its inception in 2013 by technology enthusiast and entrepreneur, Chris Pavlovski, Rumble has aimed to offer an alternative platform for video content creators.

Over the years, Rumble has undergone several transformations, reflective of the evolving digital landscape and its challenges.

One of the pivotal moments in Rumble’s history was in August 2020. Pavlovski, the diligent CEO and founder, expressed concerns about YouTube’s practices, particularly in what he saw as unwarranted censorship of videos that diverged from YouTube’s prevailing ideologies.

Pavlovski’s perception of an encroaching bias on content spurred a strategic shift for Rumble. He envisioned Rumble as a haven for video creators—a space that championed the ethos of free expression without the looming shadow of undue censorship.

what is rumble

But this commitment to freedom doesn’t imply an absence of moderation. Videos promoting illicit activities, explicit content like pornography, or those endorsing bullying, would still face rigorous scrutiny, failing to make it past Rumble’s editorial review.

Chris Pavlovski’s aspiration was clear: Rumble would be a bastion against “cancel culture”, upholding the ideals of a “free and open internet”. Here, creators wouldn’t just find a platform for their voice, but also an opportunity for monetization.

Unlike many platforms where revenue generation is often skewed, Rumble introduced the concept of profit-sharing, allowing its users to earn from their content.

Rumble’s journey hasn’t been without its legal battles. A significant turn was in January 2021 when the company took on tech behemoth Google with an antitrust lawsuit. The contention was Google’s alleged monopolization of search results, limiting users from discovering a diverse range of content.

As this lawsuit unfolds, Rumble’s user base sees impressive growth. In stark contrast to its 1.6 million average monthly users in 2020, 2021 saw this number soar to 36 million. And the upward trajectory continued into 2022, with January boasting 39 million users.

The increasing numbers and ongoing legal battles highlight Rumble’s journey from a relatively lesser-known platform to a notable contender in the video hosting realm. It stands as a testament to the enduring appeal of free expression in the digital age.

what is rumble

How to the Use Rumble Video Platform

How to use Rumble video hosting is simple. It’s easy to join Rumble.

  • Set up a Rumble account.
  • Create a profile with your name, user name, password, address, birthdate and other information.
  • Choose what type of Rumble account you want. You can have 3 choices: Free, Publisher, Business or Personal.

With each type of account, you’ll upload videos which are your own videos. Those videos will be shared by live streaming using the internet.

What are the differences between the types of accounts? Keep reading.

How to Make Money on Rumble by Uploading Videos

One basic difference between the types of accounts is how your videos will be used, and how you will be paid.

  • Free account – Your videos will be shared only on Rumble. If you video is approved, you’ll make $50, and if your video makes the “front page” of Rumble you’ll make $100. If Rumble advertisers are connected to your video, you’ll earn 60% of the ad revenue.
  • Publisher account – Rumble manages your videos. Your videos will appear on Rumble and Rumble may also share the content with YouTube and other social media platforms. You’ll be paid 90% of what the video earns on YouTube and 60% of what is makes on other sites. Rumble’s other partners include MTV, XBox, Yahoo, MSN and others.
  • Business account – You’ll pay $25 a month for a Rumble Business account and enjoy ad-free viewing. Most business account users are uploading, sharing and selling stock footage.
  • Personal – Your Rumble videos will only be shared with the family and friends you choose.

what is rumble

Pros of Using Rumble

  • Good platform monetizing users videos with good titles, original content.
  • Many users like that there’s no need to build subscribers before you start to earn money with your first video on the Rumble platform.
  • Rumble editors help with your video platform titles and good descriptions.
  • Rumble editors help with placement on chosen social media platforms (with the Publisher account).
  • Emphasis on free speech ahead of censorship.

Cons of Using Rumble

  • To date, YouTube has a stronger broad audience of users.
  • To date, users report that Rumble can’t match YouTube’s upload speeds.
  • Licensing Options – In order to use the Publisher Rumble platform, you give Rumble exclusive rights to manage and share your video. With non-exclusive users the video only appears on Rumble.
  • Non-exclusive users of Rumble – those who retain rights to their videos – can only use the Rumble free account. You can earn money based on viewings on Rumble, but your video won’t be shared to other platforms.
  • To date, Rumble doesn’t have enough subscribers to compete with YouTube. But stay tuned as the Rumble platform grows.

what is rumble

Rumble Vs. YouTube

Both Rumble and YouTube offer open platforms for creators worldwide. Anyone with a penchant for video creation can join and share their content. The true distinction arises when one delves into their monetization policies.

Monetization Policies

  • Rumble: Rumble’s monetization system stands out due to its immediacy. The moment you upload content on Rumble, you can start earning. Unlike YouTube, Rumble doesn’t mandate a minimum threshold of subscribers. If you choose a non-exclusive license, however, your video’s visibility is restricted solely to Rumble. But the real charm lies in its publisher account. With this, not only can you monetize on Rumble, but the platform also pushes your content to other platforms like YouTube, broadening your audience reach.
  • YouTube: YouTube, being one of the earliest and most popular video-sharing platforms, has a more structured monetization procedure. Creators need to first join the YouTube Partner Program (YPP). But entrance to YPP isn’t straightforward. One must amass 1,000 subscribers and 4,000 hours of watch time within a year. Monetization begins once these criteria are met. Earnings can range from $3 to $20 per 1,000 views, though these figures can vary based on multiple factors, including video content, demographics, and advertisement type.

Considerations for Creators

For someone initiating their journey in the digital content realm, especially if they’re tied to a blog or website, Rumble appears more welcoming. The absence of any subscriber prerequisites can be a boon, allowing monetization from day one. This can be particularly enticing for creators with content that may not have widespread appeal but caters to a niche audience. On the other hand, YouTube, with its vast user base, offers potential for massive viewership, but the initial road to monetization can be challenging for some.

Dual-Platform Approach

One pivotal point to remember is that choosing Rumble doesn’t necessarily mean sidelining YouTube. If you navigate Rumble’s options correctly, it can serve as a bridge, helping your content find a home on both platforms, thus maximizing potential views and revenue.

So whilst Rumble and YouTube serve the same fundamental purpose, their monetization mechanics differ. The choice between them—or even the decision to leverage both—depends on a creator’s goals, patience, and content strategy.

what is rumble

For creators and users looking to share and monetize their content, understanding the distinct features of each platform can be vital. The table below provides a concise comparison between Rumble and YouTube based on essential attributes and offerings:

Features/Attributes Rumble YouTube
Launch Year 2013 2005
Monetization Method Instant (no subscriber requirement for basic monetization) Requires 1,000 subscribers and 4,000 hours of watch time
Revenue Share 60%-90% depending on account type Varies (e.g., average $3 to $20 per 1,000 views)
Upload Speed Slower (as reported by some users) Faster
Subscriber Base Growing (39 million users as of Jan 2022) Significantly larger
Licensing Options Exclusive and non-exclusive Primarily non-exclusive
Censorship Policy Emphasizes free speech and fights “cancel culture” Has its own set of values and beliefs for content
Affiliate Partners MTV, XBox, Yahoo, MSN, etc. Numerous partners across various industries
Subscription Fees Options include Free, Publisher, and Business (with varying fees) Primarily free, with options for premium services
Main Selling Point Emphasis on free speech and instant monetization Broad audience and established platform

what is rumble

Tips to Maximize Your Rumble Revenue

Here are a few more things you need to know that will help you earn the most money you can on Rumble:

  • Don’t overlook specific videos you’ve previously posted on other sites. Rumble may use your old YouTube videos if you have a publisher account.
  • You can make a little money by tagging videos on Rumble. You’ll earn .05 for each video you tag.
  • Explore Rumble with a free account. Get started and see how you like the site.
  • Do the math. If you don’t feel you’re making enough as your video is only viewed on Rumble, you can change your account to Publisher.

Building a Strong Community on Rumble

Rumble isn’t just a platform for video sharing and monetization; it fosters a vibrant community where creators and viewers engage in meaningful ways.

This community-driven approach encourages active participation through comments, likes, and shares, enhancing the overall user experience. Here’s how Rumble’s community aspects stand out:

  • Interactive Engagement: Rumble encourages its users to interact with content through comments and reactions, fostering a sense of community among creators and viewers. This interactive engagement helps creators receive direct feedback and build a loyal follower base.
  • Diverse Content Curation: With its emphasis on freedom of expression, Rumble hosts a wide array of content spanning various genres. This diversity attracts a broad audience, from tech enthusiasts to artists, ensuring there’s something for everyone.
  • Creator Support: Rumble provides creators with tools and features to engage with their audience effectively. Live streaming, Q&A sessions, and community polls are just a few ways creators can connect with their viewers on a deeper level.
  • Recognition and Rewards: Beyond monetization, Rumble recognizes and rewards creators for their contributions to the community. This can come in the form of featured placements, community awards, and visibility boosts, motivating creators to produce quality content consistently.

Maximizing Visibility and Revenue on Rumble

To succeed on Rumble, it’s crucial to optimize your content for better visibility and revenue potential. Implementing the following strategies can significantly enhance your performance on the platform:

  • Optimize Video Titles and Descriptions: Use clear, concise titles that include relevant keywords. A well-crafted description can also improve your video’s searchability. Including a call-to-action can encourage viewers to engage with your content further.
  • Leverage Thumbnails Effectively: Eye-catching thumbnails can greatly increase your click-through rate. Design thumbnails that accurately represent your video content while also enticing viewers to click.
  • Engage with Your Audience: Respond to comments on your videos and engage with your viewers. Building a rapport with your audience can lead to higher retention rates and foster a loyal community around your channel.
  • Cross-Promote Your Rumble Channel: Utilize your social media platforms to promote your Rumble videos. Cross-promotion can drive your existing followers from other platforms to Rumble, increasing your video views and subscriber count.
  • Consistent Content Uploads: Maintaining a regular upload schedule keeps your audience engaged and coming back for more. Consistency also signals to Rumble’s algorithm that you’re an active creator, potentially boosting your visibility on the platform.
  • Analyze Performance Metrics: Rumble provides analytics tools to track your video performance. Analyzing these metrics can offer insights into what works and what doesn’t, allowing you to refine your content strategy accordingly.

Rumble: A Great Alternative to Traditional Video-sharing Platforms

Rumble presents an appealing alternative to traditional video-sharing platforms, offering unique opportunities for monetization and community engagement.

By understanding the intricacies of Rumble’s community dynamics and implementing strategic content optimization practices, creators can maximize their visibility and revenue potential on the platform.

As Rumble continues to grow, staying informed and adaptable will be key to thriving in this evolving digital landscape.

Image: rumble




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