How to Use Social Media Automation to Grow Your Business





Able to WIN again time and turn into a simpler social media marketer?

Social media automation will be the distinction between effortlessly GROWING your enterprise…

OR letting your enterprise STAGNATE.

In different phrases, automation can deliver an entire set of advantages to your social media marketing.

If you understand how to make use of it accurately!

(On the lookout for a fast answer to your social media automation wants? Strive Put up Planner for FREE at present!)

How one can Use Social Media Automation to Develop Your Business

On this put up, I’ll present you ways a easy social media automation course of may help you develop your enterprise’s visibility, viewers, leads, and gross sales.

We’ll cowl:

Let’s get began!


Why is social media automation vital?

By this level, some individuals assume:

“Why pay for an additional instrument to automate my social media? I can put up manually and save my cash.”

Good level!

You possibly can save a LITTLE bit of cash by avoiding social media automation.

However would it not be value it?

There are 4 MAJOR advantages that include automating your social media.

One of the best half?

The ROI turns into HUGE once you add all of them collectively.

Let’s talk about beneath.

Cause #1: It saves time

Are you a busy marketer that values their time?

Social media automation can prevent TONS of time.

pasted image 0I point out this profit first as a result of all the different advantages we’ll talk about are the outcomes of the time you’ll save.

Consider the time you presently spend in your social media account:

  • You scroll via influencers’ pages to seek out new developments.
  • You scour Google and social media for good content material.
  • You craft standing updates, posts, captions, and feedback.
  • You get distracted and scroll via meme pages for some time (all of us do it).

How a lot time does that add as much as for your enterprise each day?

An hour? 2 hours?

With automation, listed here are your new steps:

  1. Discover content material as soon as a month.
  2. Schedule it.

That’s it.

You may even overlook about your social media for the remainder of the month if you would like.

Nevertheless, as an alternative of setting it and forgetting it, we suggest utilizing that EXTRA time to get the next 3 advantages we’ll talk about.

Cause #2: It helps you strategize and plan

When was the final time you sat down to consider your 6-month or 1-year plan on social media?

Most enterprise homeowners don’t even actually have time to reply messages on Facebook, a lot much less craft a long-term technique.

When you save hours and hours with social media automation, you possibly can take the time to take a seat down and plan out your posts for the subsequent quarter.

The time you’re taking to strategize will unify your social media posts.

As an alternative of constructing random flavor-of-the-day posts, you possibly can weave an actual message into your social media content material.

Each minute you spend strategizing helps you kind a BETTER plan of assault on social media.

This can earn you extra engagement AND extra followers in the long run.

Cause #3: It improves the standard of your content material

What number of occasions have you ever gotten to the top of the day ONLY to comprehend that you just forgot to make a put up on Facebook?

You’re drained.

So that you scroll via Google in search of one thing – something – that even sort of pertains to your enterprise.

After 10 minutes, you discover one thing midway respectable and put up it.

We all the time say that the best way to get extra likes and engagement on social media is to supply extra VALUE.

Sadly, these mediocre posts don’t add worth to your web page.

In order that they aren’t useful to your followers or your enterprise.

Nevertheless, in the event you automate your social media, you possibly can take your time to seek out the most effective piece of content material.

When you’ve got a instrument that helps you discover content material, it’s even simpler (extra about that in a minute).

In different phrases, social media automation helps you retain the standard of your content material excessive, which:

  • Brings extra engagement
  • Attracts new followers
  • Presents a greater picture for your enterprise

Cause #4: It retains your web page constantly fascinating

Have you ever ever come throughout an Instagram web page or Facebook web page that was simply… boring?

There are many methods to make a social media web page boring:

  • An excessive amount of of the identical kind of content material
  • No variation in fashion, tone, or presentation
  • Not sufficient exercise
  • Dangerous/low-quality content material

The LAST factor you need is to be a type of pages!

Social media automation may help you retain your web page fascinating as a result of it provides you the time to take a step again and actually assess your content material.

In different phrases, planning helps you contemplate what your viewers will discover fascinating and useful, then put up that content material frequently.

It’s not rocket science, however individuals miss out on these advantages of social media automation as a result of they assume they will do it on their very own!

How one can use Put up Planner to automate your social media

Are you now satisfied that social media automation is one thing your enterprise NEEDS?

Studying HOW to automate social media posts isn’t troublesome.

This part will look particularly at learn how to use Put up Planner to automate your social media.

1. Arrange your social media accounts on Put up Planner

Put up Planner can connect with:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

1-Jan-20-2022-04-58-34-50-PMTo attach every of your social media accounts to Put up Planner:

  1. Click on on the Settings icon within the top-right nook
  2. Click on on Social Networks on the left-hand facet
  3. Click on “Join” subsequent to every of the profiles you wish to hyperlink to Put up Planner

For every profile you join, Put up Planner will put up routinely to that channel, so we suggest connecting all of them!

2. Plan your social media content material schedule

As soon as you have related your accounts to Put up Planner, your subsequent job is to create a posting schedule.

Your posting schedule tells Put up Planner when it’s allowed to put up content material to every of your social media channels.

For instance, it’s possible you’ll wish to put up at 3 PM on Facebook and Instagram, however at 5 PM on Twitter and LinkedIn.

You’ll use your schedule on Put up Planner to ensure every part will get posted on the proper time.

To arrange your posting schedule:

  1. Go to “Publishing” on the top-left nook.
  2. Click on “Queue Plans” on the left-hand facet.
  3. Choose days, occasions, and content material sorts which can be eligible at every time.

2-Jan-20-2022-04-59-43-73-PMNow, any content material you choose (which we’ll present you learn how to do in a second) will routinely populate this posting schedule.

3. Scan pre-made content material streams

Right here’s the place the true magic begins.

Put up Planner makes it straightforward to automate your posting AND content material discovery way more manageable.

Put up Planner gathers sources from across the web and places them collectively in content material streams.

These content material streams are organized by the kind of content material they include.

If you’re in search of one thing associated to your area of interest, do a key phrase search and see what content material streams different Put up Planner customers have created for that key phrase.


For those who’re in search of normal content material that does effectively with a spread of audiences, strive a number of the content material streams within the “Discover” tab of the Content material web page.

Put up Planner routinely contains:

  • Fashionable Industries
  • Quotes
  • Dialog starters

4-Jan-20-2022-05-00-44-20-PM4. Create customized content material streams

What occurs in the event you can’t discover premade content material streams that include the content material you need?

Simply make your individual!

To make a brand new content material stream:

  • Carry out a key phrase search
  • Choose the feeds you wish to add to the content material stream by clicking the plus icon when hovering over them
  • Click on “Save to stream”
  • Identify the stream and put it aside

5-Jan-20-2022-05-01-24-39-PMAny further, that content material stream will repeatedly refresh with new content material from the feeds you chose.

5. Add content material to your calendar

Now that you just’ve received your social media posting schedules able to go, let’s fill them up with content material.

If you discover a piece of content material you want, simply hover over it and click on “Create Put up.”

6-Jan-20-2022-05-01-51-96-PMPut up Planner will take you to a web page the place you possibly can add a caption or remark to the content material.

7-Jan-20-2022-05-02-12-60-PMAfter you’re completed customizing your put up, simply click on “Add to queue.”

That’s all there’s to it!

Put up Planner will do the onerous work of determining WHEN and WHERE to put up the content material you chose.

Your posting calendar will routinely replace to indicate you when every put up is scheduled.

pasted image 0 (1)

Now you possibly can simply rinse and repeat this course of till your calendar is chock stuffed with nice content material!

6. Recycle content material

Don’t let your evergreen content material go to waste by solely posting it as soon as.

As an alternative, just remember to recycle your finest content material again via your content material calendar periodically to money in on the ENGAGEMENT these posts deliver.

Put up Planner makes recycling content material very easy.

If you’re making a put up, simply toggle the Recycle button.

Then, put up Planner will routinely add the put up into your schedule on occasion.


How one can preserve your social media content material fascinating

As you possibly can see, discovering content material is simple.

The onerous half is discovering INTERESTING content material.

Even more durable than that’s maintaining your viewers inquisitive about your content material for months and years.

Let’s take a look at 5 methods to make sure your viewers doesn’t get uninterested in your posts after per week.

Range your content material

Maybe probably the most essential step you possibly can take to make sure your viewers doesn’t become bored with your content material is to combine it up frequently.

In different phrases, don’t ONLY put up movies or articles.

You have to be posting a superb mixture of:

  • Movies
  • Photos
  • Visible content material like infographics
  • Humorous content material like memes (bonus factors in the event that they’re related to your area of interest!)
  • Articles

Put up Planner makes this straightforward by supplying you with the flexibility to filter your content material streams by content material kind.

Simply click on the kind of content material you’re in search of, and Put up Planner will simply present you that kind.

9-Jan-20-2022-05-05-57-39-PMShare customized images with Put up Planner

For those who can’t discover a image to associate with your put up or article, Put up Planner has you lined.

You need to use their content material studio to customise and design visible content material for all of your posts.

10-Jan-20-2022-05-06-30-96-PMIf you’re completed customizing your visible content material, simply add it to the composer to make use of it in a put up.

Combine in your content material

Utilizing Put up Planner’s content material discovery instruments, it’s straightforward to overlook to create your individual content material!

Curated content material from throughout the net is improbable for maintaining your followers engaged.

HOWEVER, it’s best to by no means cease creating content material.

Do you might have a weblog?

Strive posting hyperlinks to your latest articles throughout your social media channels.

Does your enterprise have an workplace?

Strive posting footage “behind the scenes” to assist your viewers get to know your higher.

Did you hear one thing that struck you as fascinating?

Why not share it together with your viewers in a standing replace?

In different phrases, get artistic and put up issues that assist your viewers get to know YOU and your enterprise!

Sustain with developments in your area of interest

Developments change virtually DAILY.

As a enterprise proprietor, some of the vital issues you are able to do is sustain with all the present developments in your area of interest.

There are 2 wonderful methods to do that:

  1. Comply with influencers in your area of interest
  2. Use Google Developments to see what persons are trying to find on-line

Influencers’ livelihood is dependent upon realizing what’s common, so following them may help you get the within scoop on what you have to be posting.

Google Developments lets you see how many individuals are trying to find particular key phrases. It additionally helps you determine comparable key phrases in your area of interest.

11-Jan-20-2022-05-08-08-07-PMUse each of those strategies to be sure you’re continually up to date on the most recent and biggest in your area of interest.

Work together together with your viewers

As you begin posting to extra of your social profiles, you may start to note that your viewers begins to develop.

And you may begin to get MORE engagement in your posts.

That is the place the true progress of your enterprise begins.

That is the place you begin connecting and interacting!

Now, you possibly can sit again, chill out, and simply work together with the individuals who begin participating together with your posts.

It is not the social media automation alone that’ll develop your enterprise.

It is the engagement from the individuals who begin responding to these posts that can.

Search for that engagement all over the place – public feedback, non-public messages, emails, and so on.

The extra responsive you might be, the extra outcomes you will note out of your efforts.

In different phrases, let your viewers get to know you, and so they’ll repay you with engagement!

Finest Social Media Automation Instruments

Earlier than we wrap up, let’s take a look at a number of the social media automation software program in the marketplace.

There are many instruments obtainable, however we’re going to take a look at 3 of the most well-liked.

Every has strengths and weaknesses, and finally you need to determine which one works finest for you, your enterprise, and your price range.

1. Put up Planner

Put up Planner has 2 most important features:

  1. Put up automation
  2. Content material discovery

Each of those options go hand-in-hand with one another.

As you employ Put up Planner to seek out curated content material from across the net, you may rapidly replenish your automated posting schedule.

12-Jan-20-2022-05-09-39-64-PMTo find content material, you need to use the hundreds of premade content material streams that supply content material from throughout the net.

Put up Planner ranks every bit of found content material out of 5 stars that will help you see how probably it’s to succeed in your web page.

13-Jan-20-2022-05-10-15-68-PMAlong with its 2 core functionalities, Put up Planner additionally affords a visible content material studio that may make it easier to create participating visible content material in your viewers.

Put up Planner begins at simply $5/month for small companies, providing bigger plans if wanted.

It affords a free trial with full entry to its options.

2. Hootsuite

Hootsuite is one other social media instrument that gives a spread of performance along with put up planning and scheduling.

The core operate of Hootsuite’s social media automation instrument affords superior put up planning options. The planning options Hootsuite affords are designed for use in collaboration with a workforce.


Hootsuite’s Composer instrument lets you design and edit your individual participating visible content material in your deliberate posts. Lastly, you need to use Hootsuite to seek out curated content material by looking with hashtags, places, or key phrases.

Hootsuite’s plans begin at $49/month, with bigger plans obtainable if wanted. It additionally affords a free 30-day trial.

3. SocialPilot

SocialPilot affords comparable social media scheduling instruments. Apparently, in addition they combine with Google My Business along with the opposite, extra conventional social media platforms.

SocialPilot’s superior put up composter helps you optimize your posts for a number of social media platforms concurrently.


To make it easier to discover content material, SocialPilot curates content material from across the net and types it by class, key phrases, influencers, and recency. If you discover content material, you possibly can add it to your posting schedule.

SocialPilot plans begin at $25.50/month, and it affords a 14-day trial.

Begin social media automation TODAY

What’s subsequent?

Your first process is to get your most important social media accounts flowing with wonderful, constant updates.

Then, put a plan in place to make sure that you do not miss out on the engagement alternatives that end result from these updates.

The extra you possibly can automate, the extra you possibly can deal with attending to know your viewers, which helps you develop faster than ever.

How have you ever used automation to assist your social media accounts develop?

Tell us within the feedback beneath!


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