How to Get the Most out of Freelance Fundraising Professionals


The fundraising trade is blessed with a variety of top-notch freelancers. You may outsource every kind of issues, from copywriting, to design, to undertaking administration, analytics, technique, and extra.

Outsourcing is a superb answer for a lot of fundraisers. It’s a strategy to get the most effective work at a great value, and preserve your self and your colleagues centered on the issues they do finest — a lot of which aren’t actually “outsourceable.”

However typically participating a freelancer doesn’t work out effectively. You may find yourself additional behind and extra pissed off — even after spending good cash on the undertaking.

I’ve labored on either side of this equation, each as a freelancer, and as a frequent hirer of freelance assist. I’ve found some issues you are able to do that basically enhance the prospect you’ll get what you want on the proper value — and have a great expertise alongside the best way:

Set clear expectations 

That is crucial factor you need to do. Lack of clear expectations is the commonest reason for issues going unsuitable with freelancers. It’s a simple mistake, as a result of all of us have assumptions about issues {that a} freelancer doubtless doesn’t find out about.

Don’t assume something concerning the job you need them to do. If it’s a unsolicited mail enchantment, be sure they know in the event that they’re writing all the weather, and what these components are. Agree on what the specs are going to be. If there’s a narrative concerned, are you anticipating them to do the interviewing or analysis? Are there associated emails, social posts, or different components you sometimes require? Thank-you letter? All that could be apparent to you, nevertheless it differs extensively. Be clear and detailed concerning the scope of the undertaking — and put it in writing.

Additionally, be further clear concerning the provide of the fundraising message. What are you asking the donor to do? A strong freelancer will enable you arrive at that in case you don’t have it nailed down, however in any case … put it in writing! 

It’s okay to provoke a undertaking with out all the small print and to ask your freelancer that can assist you determine issues out. However get it in writing as early as potential.

Agree on the deadline

That is a part of the class above, nevertheless it’s usually forgotten. The time frame could also be apparent to you. It’s not apparent to your freelancer. Put all deadlines in writing! (After which maintain them to it. Freelancers who miss deadlines are breaking one of the necessary guidelines of freelancing.)

Pay attention 

Your freelancer is not only a pair of arms to kind out a undertaking you don’t have time to kind out. They’re a thoughts. Their worth to you is that they carry info and expertise you don’t have. They’ve an obligation to you to assist take you to new locations and enable you elevate more cash. 

I don’t know any freelancer who’s keen to spew out work they know is destined to fail as a result of it’s a poor technique. To them that’s a irritating waste of time and probably damaging to their model. Let your freelancer dig into your technique and even problem your assumptions. Actually, insist on it. That’s the place you actually get your cash’s price! In the event that they don’t check out your technique, they may not be nearly as good as you want them to be!

Some freelancers have a “no modifications” coverage about their work. The actually good ones have a versatile no modifications coverage. For those who want one thing to be totally different from the best way they do it, a great freelancer will likely be all ears about what and why. Which leads me to …

Make certain they pay attention

A superb freelancer listens to you. Irrespective of how a lot they know, there are massive areas about your work that you recognize much better. An honest freelancer is aware of this and approaches each undertaking with a correct stage of humility. A freelancer who is aware of all of the solutions with out asking you any questions might be not somebody you must work with.

Ask questions

You’ve gotten each proper to know why a freelancer does one thing. They want to have the ability to defend their work, and you’ve got the fitting to study as a lot as potential out of your freelancer. They need to be open to questions.

Be keen to defend their work

You are able to do all of the above stuff precisely proper, after which have your undertaking flushed down the bathroom by a boss or board member who thinks they know higher. It occurs on a regular basis, and it’s one of the frequent causes freelancers select to not preserve working with an in any other case well-suited shopper. This usually takes everybody without warning, so it could be finest to inoculate your authority figures with the truth that you’re bringing in exterior experience that could be totally different from what they’re used to.

Be good 

Life’s too quick for disagreeable working conditions. Be human and enjoyable and deal with your freelancer effectively. Insist on the identical from them. If working with somebody is disagreeable, simply don’t do it!

If for no matter motive you select to not preserve working with a freelancer (except it was a one-time-only undertaking from the outset) don’t ghost them. Allow them to know. You don’t owe them an in depth efficiency overview or autopsy, however you do owe them frequent courtesy to say what’s happening.

Don’t ask for professional bono work

That’s proper, don’t even ask. It’s simply creates a super-awkward scenario. 

Each freelancer I do know does pro-bono work, they usually may even do it for you. However bear in mind, that is their job, not their passion. They should cost their shoppers for his or her time and skills, or the entire deal falls aside for them.

And the frequent “do it for the publicity” argument doesn’t maintain water. Imagine me: “He’ll give you the results you want totally free” is not the form of publicity any freelancer needs.

A proficient freelancer is price each penny they price you. In the event that they aren’t, one thing is unsuitable.

Pay promptly 

Keep in mind, this work is the freelancer’s job. Their billings are what pays their mortgage — and every part else. If they’ve to attend for weeks to get the cash owed them, you might be considerably complicating their life. And in the event that they need to repeatedly chase down “misplaced” invoices, that’s time they’re spending not doing their actual work.

“Getting them to pay is like pulling tooth” just isn’t the form of publicity amongst freelancers you need!

There are a variety of really wonderful freelancers accessible. They are often an necessary a part of reworking your income and the best way you’re employed. Contemplate working with them — and comply with these steps on your finest probability of success!

Subsequent week, we’ll have a look at the opposite aspect of freelancing: Easy methods to succeed as a freelancer in fundraising.

Need assist figuring out what your subsequent steps needs to be — whether or not you do it your self or outsource it? Discover your manner ahead by scheduling a free 25-minute name with one in every of our Fundraisingologists. They gives you nice free recommendation, and enable you determine which Teaching+ program could be best for you. Click on right here to e book your name.

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