A Feature for Feature Comparison



Studying Time: 9 minutes

Mailchimp casts a big shadow over the world of email marketing. With a 70% market share, it’s recognized and utilized by companies of all kinds and sizes. So it stands to motive that when you’re in search of an email marketing platform, Mailchimp is the corporate to make use of. 

However is that really true? Current years have seen:

  • a number of worth hikes
  • a public breakup with Shopify as a result of Mailchimp’s “poor service provider expertise” and a refusal to adjust to Shopify’s knowledge utilization guidelines (they reconciled in late 2021, greater than 2.5 years later)
  • satisfaction scores from Shopify customers dropping to a mere 3.5 out of 5 

This raises three questions: has Mailchimp been monkeying round an excessive amount of? Is now the time to look for another? Can Omnisend go toe-to-toe with the king of email marketing platforms?

Let’s discover out, in a function by function Mailchimp vs Omnisend comparability.

Who’s every platform constructed for? 

Mailchimp is a generic email marketing platform, designed for use by virtually anybody. It may possibly do a lot of the stuff you’d anticipate it to however it doesn’t have specialist instruments to assist customers with extra particular wants. Primarily concentrating on small companies, Mailchimp might not scale along with your firm’s development in the best way you want it to.

Omnisend, alternatively, is constructed for ecommerce customers. Along with the standard options required of an email marketing device, it additionally has instruments designed particularly for constructing an viewers and rising gross sales, corresponding to a product picker that permits you to pull merchandise out of your retailer (as an alternative of manually inserting pictures and URLs) and native low cost codes

Omnisend additionally has superior, real-time reporting and analytics to assist customers higher perceive their viewers.

Spherical 1: What’s inside Mailchimp and Omnisend?

Each Mailchimp and Omnisend embody email templates and a drag-and-drop composer. However there are two important variations: the primary is that Mailchimp’s pre-built templates are very primary visually, and the restricted choices could cause frustration if you wish to create one thing extra superior.

Mailchimp’s pre-built templates
A choice of Mailchimp’s pre-built templates

The second distinction is that Mailchimp restricts the vast majority of its templates to its paid plans, leaving customers of the free plan with a really restricted quantity.

As compared, Omnisend offers professionally-made templates to all customers, even on the free plan. Plus, Omnisend’s native integration means that you can pull merchandise straight out of your on-line retailer, supply good product suggestions, in addition to routinely embody low cost codes inside the emails.

Omnisend’s pre-built templates
A choice of Omnisend’s pre-built templates

And whereas each platforms help you create your individual templates, solely Omnisend means that you can save particular person blocks to simply reuse in future campaigns.

Mailchimp vs Omnisend spherical 1 winner: Omnisend

Spherical 2: Record constructing and email seize—which device builds higher subscriber lists?

Omnisend and Mailchimp each supply kinds and touchdown pages that will help you develop your checklist dimension.

Varieties can be utilized in a number of methods, together with:

  • Embedded on particular pages of your web site
  • Pop-ups that seem after a sure period of time or when the customer is about to go away
  • Small sign-up bins added to the header, footer, or inline of content material corresponding to weblog posts
Omnisend's sign-up box in a site footer
A small sign-up field in a web site footer

Mailchimp and Omnisend each additionally supply touchdown pages. They’re customizable with templates and a drag-and-drop builder, and are an efficient approach of acquiring email addresses. 

To this point, so comparable. However the place Omnisend stands out is with its gamification kinds, like Wheel of Fortune. Not solely is it a good way to catch your guests’ consideration, however dynamic kinds like this are confirmed to be more practical than even exit-intent popups for email subscriptions.

spin the wheel gamification form

Omnisend vs Mailchimp spherical 2 winner: Omnisend

Spherical 3: Segmentation—which device provides higher concentrating on?

As your checklist grows, it’s vital to have the ability to put completely different members into completely different teams. This is called segmentation and it means that you can ship related info to your viewers—and keep away from sending messages they don’t want, like recommending a product they’ve already bought from you.

Omnisend segmentation

Segmentation is one space the place Omnisend and Mailchimp match up about equally. Each platforms supply segmentation primarily based on:

  • Profile knowledge: language, location, age, revenue, gender, training, occupation and so on
  • Marketing campaign exercise: whether or not the particular person has opened your emails, clicked sure hyperlinks, or proven curiosity particularly campaigns
  • Purchases: merchandise they’ve seen, bought, or deserted from their cart

Each Omnisend and Mailchimp can be set to sync along with your Google and Facebook advert accounts. Moderately than hoping individuals bear in mind to go to your retailer once more, you may present them related merchandise via retargeting advertisements to encourage them again.

Omnisend vs Mailchimp spherical 3 winner: it’s a tie

Spherical 4: Integrations—which device has extra?

Omnisend integrates with over 60 trusted expertise companions and has a devoted app market. There are integrations for all the pieces from promoting and buyer assist to back-in-stock alerts and opinions.

Because the email marketing platform with the most important market share although, it’s no shock that Mailchimp provides extra on this class. It claims to combine with greater than 200 apps and net providers, so no matter what device you’re utilizing, there’s a superb likelihood it already integrates with Mailchimp.

Mailchimp vs Omnisend spherical 4 winner: Mailchimp

Spherical 5: Automation—which device will prevent extra time?

Automations empower you to scale your small business additional, sooner. As a substitute of getting to manually ship each message, you may automate them. 

Better of all, you may create a sequence of superior workflows that ship particular messages when an motion is taken (or not taken, like leaving the shop with out finishing a purchase order). This places your gross sales on autopilot and reminders, follow-ups, and even retargeting advertisements all occur whether or not you’re at your laptop or quick asleep.

Whereas Mailchimp does supply automation, it’s restricted to primary actions. The interface additionally makes it obscure all the pieces that’s occurring at a look. You’ll be able to see the emails and their set off within the journey:

Mailchimp automation

As compared, Omnisend provides extra superior automation and the visible interface exhibits a clearer breakdown:

abandoned cart workflow steps

You’ll be able to see whether or not an SMS or email is being despatched, what number of recipients are in every stage of the workflow, in addition to the place your delays are. 

As a result of Omnisend is an omnichannel platform, its automation means that you can incorporate further channels than simply email, corresponding to Facebook Messenger, SMS, and push notifications. Omnisend even suggests which channel to make use of in every automation sequence.

With this performance, you may create a complicated workflow utilizing the channels that your viewers engages with essentially the most, with out the necessity to break all the pieces into completely different sequences. It’s also possible to use conditional splits to tailor your workflow round your clients’ demographics, engagement, and procuring habits.

Conditional splits at Omnisend

Omnisend provides as much as 10 conditional splits per workflow, which not solely simplifies the method but additionally means that you can hyper goal your messages. To create one thing comparable in Mailchimp, you’d must make a number of workflows. 

Omnisend’s automation options embody customized occasions, ship time optimization, post-purchase transactional emails, workflows, splits and A/B testing, even on the free plan. 

Omnisend vs Mailchimp spherical 5 winner: Omnisend

Spherical 6: Channels—which firm has extra?

Though they’re email marketing platforms, Mailchimp and Omnisend each supply further channels so you may attain individuals in different methods.

Other than email, customers of both platform have the flexibility to sync their viewers checklist with their Facebook and Google advert accounts. That is an efficient method to preserve your advert prices down whereas rising gross sales—as an alternative of working advertisements to a chilly viewers and attempting to generate curiosity, the syncing means that you can run retargeting advertisements, which present related merchandise to individuals who have already been in your web site. You’ll be able to present them merchandise they’ve checked out, left of their cart, or comparable objects to what they’ve seen. 

Nonetheless, it’s value noting that whereas Mailchimp permits Facebook and Instagram advertisements to be run from any of its plans, retargeting is proscribed to its larger tiers, Normal and Premium. Pricing for Normal begins at $17 monthly for 500 contacts however relies on what number of subscribers you have got, capturing as much as $90 for five,000 contacts.

As compared, Omnisend provides retargeting advertisements on all of its tiers, together with the free plan. And in contrast to Mailchimp, Omnisend natively permits customers to ship SMS and push notifications as a part of their campaigns.

Mailchimp vs Omnisend spherical 6 winner: Omnisend

Spherical 7: Buyer assist—which firm provides higher?

Mailchimp has 4 tiers to select from and Omnisend has three. Customers of Mailchimp’s free plan have email assist for the primary 30 days, then they’ll must depend on the guides and tutorials. Whereas this does imply the knowledge they want is probably going out there, it’s additionally time consuming and might require a whole lot of digging to seek out the suitable articles.

Ongoing email assist begins with the Necessities plan, which additionally consists of dwell chat. As soon as on a paid plan, Mailchimp’s buyer assist is 24/7 and the staff can talk in English, Spanish or French. Cellphone assist is just out there on the Premium plan, which begins at $299 monthly.

Omnisend’s buyer assist choices are comparable, with 24/7 dwell chat from the Normal tier, and Precedence assist on the Professional plan which begins at $59 monthly. Nonetheless, the primary distinction is that Omnisend additionally offers ongoing email assist for customers of all tiers, together with these on the free plan.

Omnisend vs Mailchimp spherical 7 winner: Omnisend for email assist on the free plan

Spherical 8: Pricing—which device offers the perfect worth for worth?

Beforehand there wasn’t a lot worth distinction between the 2, however Mailchimp elevated its costs in early 2022, together with for current customers. 

Controversially, Mailchimp now considers unsubscribed contacts the identical as energetic contacts—that means when you had a listing with 1,000 energetic subscribers and 500 individuals who had beforehand unsubscribed, Mailchimp would invoice you as having 1,500 individuals in your checklist. Contemplating that Mailchimp’s pricing relies on the variety of contacts you have got, this could make a major distinction to your month-to-month invoice.

Mailchimp has 4 tiers: Free, Necessities, Normal, and Premium, and the month-to-month pricing works out as follows:

Mailchimp pricing

There’s vital overlap in pricing between every tier, so what you’ll actually pay is determined by how large your viewers is. Mailchimp provides a pricing calculator to let you already know precisely what it might value you, and its options do imply it could supply good worth for cash. 

You’ll wish to take note of the options of every tier too, as a result of though the Necessities plan unlocks highly effective options like pre-built templates and A/B testing, it nonetheless limits you to simply three viewers segments and restricted automated workflows.

If your small business is new then Mailchimp’s free plan might attraction as a result of it’s extra beneficiant than a few of its rivals, however pay attention to its limitations:

  • No A/B testing
  • No dynamic content material
  • No ship time optimization
  • One viewers and one automated email
  • Restricted entry to email and touchdown web page templates
  • After 30 days, buyer assist is restricted to guides and tutorials

Omnisend has three tiers: Free, Normal, and Professional. Like Mailchimp, there’s a pricing calculator that will help you work out the precise prices, and the month-to-month pricing works out as follows:

Omnisend pricing

The pricing tiers for each platforms could be fairly comparable, relying on what number of contacts you have got. The principle consideration is what options you need, notably as Omnisend’s Normal plan is sort of a combination of Mailchimp’s Necessities and Normal plans. 

You probably have 10,000 contacts, Omnisend’s Professional plan can be about half the price of Mailchimp’s Premium plan, at $150 versus $299. And Mailchimp now charging for unsubscribed members can have a big impact on what you’ll pay.

The most important distinction between the 2 platforms is that the Omnisend free plan nonetheless provides all of the options. You’ll have skilled trying templates, pre-built automations, viewers segmentation, efficiency stories, A/B testing, and email assist. 

The free plan means that you can ship SMS and push notifications, create customized workflows, and use dynamic sign-up kinds. There is no such thing as a restriction on options, making it an excellent plan for brand spanking new and smaller companies.

Mailchimp vs Omnisend spherical 8 winner: Omnisend for a extra beneficiant free plan and never charging for unsubscribed contacts


This comparability exhibits that each device is completely different, so making a alternative from an Omnisend vs Mailchimp comparability comes all the way down to which one fits your wants the perfect. Your email marketing technique is vital so though you may migrate to Omnisend from one other platform, it’s all the time simpler to choose essentially the most acceptable one from the beginning.

Mailchimp could also be the perfect for individuals who solely need primary options, whereas Omnisend is constructed to assist ecommerce shops scale and improve their income. The important thing takeaways from every spherical are:

  • Omnisend is constructed for ecommerce shops and provides extra options for entrepreneurs
  • Omnisend provides gamified kinds, barely nudging Mailchimp out for finest decide
  • Segmentation is equal between Mailchimp and Omnisend
  • Mailchimp has extra integrations
  • Omnisend’s automation is much extra subtle and simpler to make use of than Mailchimp’s
  • Omnisend provides extra channels
  • Each supply 24/7 assist on the upper tiers, however Mailchimp doesn’t supply ongoing email assist on its free plan
  • Pricing is determined by what options you need and what number of subscribers you have got, however Mailchimp has lately elevated its costs and now fees even for unsubscribed contacts

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