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The holiday season is approaching, and it’s getting busy for all marketers. Starting from Halloween, clawing up to Thanksgiving, Christmas, New Year, and Valentine’s Day, brands are gearing up to stand out with their unique customer engagement strategies. But before you go hard at brainstorming, we have devised a guide to ease your work.
Not sure how that helps you and your brand?
Well, don’t you think your brand can be an A-lister on the charts if you know how the top retail and travel brands across Europe and North America are leveraging the holidays? If only there were a guide to tell you exactly which strategy works during the holidays! If only you had a clear idea of how customer insights can drive business outcomes!
This holiday season, your wish has been granted!
While the world has been through challenging times in the last two years, economic uncertainties have only made marketing strategies more creative. Study their recipes, add your secret sauce to them, and you’ll have an amazing customer engagement strategy. MoEngage has devised this cookbook with 7 best customer engagement recipes, especially for the holiday season. Haven’t checked it out yet? Let’s have a sneak peek into it!
Recipe #1: Omnichannel is the Way To Go
Millennials and Gen-Z customers are hooked on their phones, switching from one app to another. At the same time, they’re also flocking to the shopping malls and brick-and-mortar stores. Engaging them through only one channel is not at all a sustainable strategy.
So game it up and create an experience for these folks that can complement their active social lives. Target different apps for specific advertising, bring influencers onboard, design a seamless transition from one channel to another and make them feel exclusive and unique. This tactic is enough to get your coffee brewing to deliciousness amidst all the holiday rush!
Want to know how cleverly Burger King utilized an omnichannel strategy during Halloween to increase their new menu orders by 6%? Head to our exclusive recipe book designed to engage and retain customers, especially during holidays!
Download Our Holiday Marketing E-book Today!
Recipe #2: Personalization is the key to the audience’s hearts
This acquisition recipe focuses on collecting more customer insights and creating segments based on their affinity, behavior data, etc. Then they leverage AI to analyze their past interests and behavior to predict future customer actions and tailor brand messages to their liking.
The key here is to assure your customers that their data is safe. You respect their privacy and ensure their information is secure. And treat them with exclusive deals – similar to House of Fraser’s on Black Friday, across their online and offline stores. The result was massive traction from new and existing customers, but more on that in our cream of the crop recipe book.
Recipe #3: There’s no fizz without a sizzling buzz
Sure, Macy’s Thanksgiving Day Parade attracted 27 million viewers and highly engaged a large section of new and existing customers. Not all brands can afford this luxury. But we all can beat our drums to attract some eyes and ears.
Showcase the good work you’ve been doing. Reveal what’s new in your CSR activities. Tease campaigns to offer an exclusive early-bird experience to a new product lineup.
The idea is to create a buzz around everything you do and deliver on your promises. Gather all your online and offline tools and set your post very high to ensure visibility. Certainly not as grand as Macy’s Parade, but personally yours.
Recipe #4: Loyalty serves us all in the long run
Your loyal customers are your foundation. Take the holidays as a cue to pamper them and bask in the glory of referrals from them.
Let’s take Marriott, for example! They increased their open rate by 125% and an 89% uplift in clicks simply by creating an exclusive campaign for their loyal customers. There were additional rewards and bonus points too, to avail later.
Such campaigns are a strong statement of gratefulness towards your customers. And when they feel appreciated, they come back for your services and even offer referrals.
Recipe #5: Consistency is the way to growth
Is your cart abandon rate too high? Then it’s time to identify the Aha! Moments of your visitors and convert them into customers.
A large German retail and e-commerce brand leveraged this strategy to remove friction points in the customer’s journey. The result was a higher churn rate and a 4.6% increase in purchases.
Once you devise your consistent channel strategy, including customer segmentation to onboarding and activation, you can engage the non-converting cohort directly!
We have two more exclusive recipes to tingle your holiday season’s customer engagement strategy. You can easily replicate these growth strategies for your brand and grow your brand with tips and tricks. Just download our 7 Best Customer Engagement Recipes for the Holiday Season.
Wrapping Up
It’s been a huge dose of marketing tonic for the season! But always remember, it’s not just about the holidays. These strategies are tested across industries and have proven their merit in drawing engagement and conversion.
Want to know about these tricks in-depth? Catch all the cherry-picked ideas and strategies in the 7 Best Customer Engagement Recipes for the Holiday Season. Know more about activating omnichannel presence, loyalty programs, and social media marketing, all and more on one platform.
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