12 Essential Twitter Stats to Guide Your Strategy


What’s Twitter if not the hub of popular culture and trending conversations?

Whereas platforms like Facebook and Instagram have extra customers, Twitter’s viewers is lively, engaged and commonly participates in conversations on trending subjects, making it a helpful channel for manufacturers that need to join with their viewers.

To actually faucet into the potential of this platform, you must perceive how individuals are utilizing it. This implies staying up-to-date on the most recent Twitter statistics and tendencies that may form your method.

Take a look at these 12 Twitter stats to encourage and information your social media technique this yr.

1. Twitter continues to see a rise in monetizable customers

In accordance with Twitter’s newest Letter to Shareholders, the platform at the moment has 217 million monetizable each day lively customers (DAU). Monetizable customers are thought-about consumer accounts that may see advertisements on the platform.

Graph comparing growth in average monetizable daily active users

Whereas the last-reported month-to-month lively consumer depend was 330 million, the corporate has since switched its reporting metric to incorporate solely monetizable customers.

2. 50% of customers use Twitter

In accordance with Sprout Social’s Index Report, 50% of customers are at the moment utilizing Twitter.

It’s one of many high platforms that buyers use to comply with manufacturers on social media. With 36% of customers following manufacturers on Twitter, it may very well be the proper platform for constructing your social media presence.

Sprout Social Index displaying a list of popular social media platforms for consumers

3. American customers are the most important viewers on the platform

Though Twitter sees a superb quantity of its viewers coming from completely different components of the world, it’s hottest amongst American customers. The newest reviews present that 77.75% of Twitter customers are from america. Japan comes subsequent, contributing to 58.2% of customers.

These numbers show that Twitter is a perfect marketing platform for manufacturers that primarily need to goal a U.S-based viewers.

4. 58% of high-volume customers go to Twitter each day

Frequent tweeters or high-volume Twitter customers are the most important contributors to each day exercise on the platform. Pew Analysis Heart says that customers who’ve produced 20 or extra tweets monthly over the lifetime of their account are thought-about ‘high-volume’ whereas low-volume tweeters produce fewer than 20 tweets monthly on common.

The examine beneath discovered that 58% of high-volume customers go to the positioning each day. Amongst these customers, solely 10% go to the positioning simply a couple of times a day.

Graph showing differences in how high-volume and low-volume Twitter users visit the platform and tweet

5. Twitter is most utilized by folks below 30

This stat exhibits that folks within the 18-29 age vary are the most important viewers of Twitter customers. 20% of individuals on this age group go to the positioning daily, a number of instances a day.

Graph showing the age distribution of Twitter users

For those who’re hesitating to make use of the platform since you’re focusing on a youthful viewers, these numbers are an eye-opener. It’s also possible to use Twitter analytics instruments to get a greater image of your viewers distribution and see in case you’re reaching the precise folks.

6. Entertainment is an important cause folks use Twitter

As a serious supply of trending web conversations, Twitter is the go-to vacation spot for individuals who need to be entertained. The report beneath exhibits that 74% of U.S customers are on Twitter for leisure. And 42% say it’s an important cause for utilizing the platform.

Staying knowledgeable, seeing completely different factors of view and connecting to different individuals are different main causes for utilizing the platform, particularly for customers above the age of fifty.

Graph showcasing the top reasons why people are using Twitter

This stat may help form your Twitter marketing technique, indicating that there ought to be an enormous concentrate on entertainment-based content material in addition to content material that’s informational.

Think about using social listening instruments to see what your viewers is speaking about and what they’re inquisitive about. Trending Twitter hashtags may also offer you an concept of what’s in style along with your audience that will help you determine the varieties of content material your followers need to see to be able to enhance your engagement.

7. Customers need to see manufacturers utilizing Twitter extra

In accordance with the most recent Sprout Index report, Twitter is likely one of the high platforms for entrepreneurs primarily based on utilization. Fifty-two % of entrepreneurs are at the moment utilizing the platform. On the similar time, 30% of customers need to see manufacturers utilizing Twitter extra.

So in case your model isn’t on Twitter but or in case you’re not utilizing the platform an excessive amount of, it’s time to vary that. Twitter might provide the excellent platform to attach along with your viewers and construct a neighborhood.

It’s also possible to use it as a platform to entertain your viewers and share content material that resonates with them and even for customer support and repute administration.

Graph showcasing the differences in how brands are using social media vs how consumers want brands to use social media

8. Twitter’s year-over-year advert income grew by 22%

Twitter earned $1.41 billion in advert income, leading to a 22% year-over-year improve, which was as a result of their rising advertiser demand and ongoing income product enhancements.

Graph comparing total Twitter revenue with the previous year

Having higher promoting instruments at their disposal, advertisers are persevering with to see the enterprise worth of Twitter. And in case you’re not promoting on Twitter but, you would possibly need to realign your technique to incorporate Twitter advertisements.

9. U.S promoting income surpassed worldwide promoting income

With U.S customers dominating the platform, it’s no surprise that a lot of the platform’s promoting income comes from the U.S. In truth, U.S promoting income far surpasses advert income from worldwide markets in line with the Letters to Shareholders report.

Whereas the worldwide advert income totaled $628 million, U.S advert income reached $785 million. The full U.S income amounted to $885 million, proven beneath.

Graph comparing U.S. vs international total revenue

This speaks volumes concerning the impression that Twitter has on U.S advertisers. And the platform is price wanting into in case you plan on launching a social media promoting marketing campaign.

10. Advertisements give Twitter customers a way of normalcy

If the pandemic had you hesitating to promote on Twitter, you would possibly need to rethink issues. Persevering with enterprise as regular may give folks a much-needed break from COVID-related information and data. In truth, Twitter reviews that seeing or listening to an advert helps 51% of individuals on Twitter to regain some sense of normalcy.

That doesn’t take away the truth that that you must realign your model voice and communications to suit with the present instances. Customers nonetheless anticipate your model to be delicate to the state of affairs. In accordance with the Twitter report, 77% of Twitter Insiders really feel extra positively about manufacturers that attempt to present assist throughout difficult instances.

However how precisely can your model present assist? Eighty-two % of Twitter Insiders imagine manufacturers can play a component by supporting frontline workers. And 81% need manufacturers to assist weak folks in the neighborhood. Different methods your model may help embody supporting your area people, showcasing acts of kindness and sharing optimistic tales.

11. Twitter’s First View will get extra video viewing time than different platforms

To cater to its advertisers, Twitter is repeatedly introducing new promoting instruments and bettering present ones. One of the vital efficient instruments is the First View takeover, which shows your video advert to customers as they start their Twitter session. This lets you reap the benefits of Twitter’s prime actual property and get your model proper in entrance of your audience.

Twitter reviews that First View will get 1.4x extra video viewing time than competing platforms. So this advert resolution might make an ideal addition to your Twitter promoting technique.

12. Individuals spend extra time viewing advertisements on Twitter in comparison with different platforms

What makes Twitter so invaluable for advertisers is the invention and engagement mindset of its customers. In accordance with the platform’s inside information, Twitter is the primary platform for discovery. However Twitter customers don’t simply cease at discovery. Individuals additionally spend rather more time viewing advertisements on the platform in comparison with different main platforms–26% extra time, to be precise.

This proves that if used successfully, Twitter generally is a highly effective option to market your model.

Making these Twitter stats work to your model

From these key Twitter statistics, it’s clear that the platform might play a significant function in your model’s social media technique. In fact, you continue to have to rigorously plan your method and use marketing techniques that will resonate along with your audience.


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